TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online conten